Every decision we make is shaped by one or more of the seven core motivators. Jessica found that her need for independence and self-expression—her primary motivator, Individualistic—shaped many of her life choices. Understanding these motivators can help you make more aligned decisions.

Research shows that there are seven key motivators that influence how we make decisions and approach life. Each person has a unique combination of these motivators, but understanding the primary forces behind our decisions can lead to greater self-awareness and success.

1. Aesthetic – Driven by balance, beauty, and harmony.

2. Economic – Focused on efficiency, practical results, and ROI.

3. Individualistic – Valuing independence, uniqueness, and personal expression.

4. Power – Motivated by influence, leadership, and control.

5. Altruistic – Driven by a desire to help others, often at one’s own expense.

6. Regulatory – Prefers order, structure, and routine.

7. Theoretical – A passion for knowledge, learning, and understanding.

Take our Motivators Assessment to discover which of the 7 core motivators shape your decisions, behaviors, and life direction.

• Identify Your Top Motivator: Look at the list of motivators. Which one resonates with you the most? Reflect on how this motivator shows up in your daily life.
• Journaling Exercise: Spend 10 minutes writing about a decision you've made recently. What motivator was driving that decision?

• Can I have more than one primary motivator? Yes, most people are driven by a combination of motivators, but typically one or two are dominant.

• Can my motivators change over time? Yes, as life circumstances change, your motivators may shift in response to new experiences or goals.

• The 7 motivators provide a framework for understanding your internal drivers.
• Recognizing your primary motivators can help you make more aligned decisions.

Unlock your potential by learning which motivators guide your life. Take the Motivators Assessment today and gain personalized insights into what drives you.