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Motivators don’t just guide our decisions—they also influence our beliefs and values. For example, if someone is driven by Regulatory values, they may hold a strong belief that structure and routine are essential for success. On the other hand, someone motivated by Aesthetic values may place a high priority on beauty and balance in their surroundings.

Research shows that there are seven key motivators that influence how we make decisions and approach life. Each person has a unique combination of these motivators, but understanding the primary forces behind our decisions can lead to greater self-awareness and success.

Motivators are the internal forces that shape our decisions, guiding us in how we spend our time, energy, and resources. According to research in motivational theory, motivators can range from a desire for knowledge to the pursuit of balance and harmony.

Self-awareness is the ability to recognize your own thoughts, emotions, and behaviors, and understand how they align with your core values and motivators. Research from Harvard Business Review suggests that people with high self-awareness are more successful, have better relationships, and are more emotionally resilient.